For children and youth, there are a lot of projects out there; in terms of illustration and art design, things like that, there are things that are commonly available on the market in a physical product. There's a company that came forth and proposed a piece of software that would allow these same functionalities, and it was specifically geared towards the Nintendo DS platform, which is very popular with preteenagers, for example. So it was taking a concept that exists out there on the market but bringing it to a new distribution strategy and trying to gain a new customer base through a different form of distribution.
On November 23rd, 2010. See this statement in context.