Gentlemen, I am very pleased to have you here.
I can say that the one upside of merging is that we're going to cut down our meetings from two in a session to one, hopefully. It will be more efficient on that level.
I found the talk very interesting, but I have to admit that I don't really understand why anybody would watch television on a phone. Maybe I'm old school. Then I thought that back in the 1980s—I was only about ten years old then—this guy kept coming up to me wanting to take articles I had been writing and put them on a bulletin board. I asked what the heck a bulletin board was. He told me that people were going on them. I asked him what they were doing. He told me that there wasn't much. They needed content. I asked why the heck they were going on these bulletin boards if there wasn't much there. Of course, that became the Internet, so I missed out on that. That's why I had to get a job as a politician.
I raise this because we are being asked to lay down ground rules for a market that is very much in its infancy, and things are going to change dramatically in the next ten years in terms of delivery of content. For our generation that grew up on black and white TV, then colour TV, and then cable TV, we're still thinking in that paradigm. I'm sure that you guys are already well beyond that, and other people are as well.
When you talk about innovative niche content being what differentiates one company from another, I get that. Rogers gets FIFA. You guys get the Grey Cup. It raises the prices. There's going to be a lot of bidding on those top-notch events. You're always going to want to have things you can offer on your apps and your phones.
I'm interested in what's paid for by the Canada Media Fund. The Canada Media Fund is the Canadian partner at the table. We're paying for content. We want to be able to access content.
Would you have a problem with the Canada Media Fund being directed to have any programs they fund on behalf of the Canadian taxpayer not limited to an exclusive phone deal? If it's available on next-generation platforms, then it's available on next-generation platforms. Would that be a problem for Bell?