So it's important for companies to provide better service. I think you see the level of customer service at our company. We're investing more and more in it all the time.
The other thing I'd like to say is just as historical context. Mr. Angus went back to the beginnings of the Internet. When I was a kid growing up in London, Ontario, we got one CBC, there was a CTV from Kitchener—and it was pretty fuzzy—there were two radio stations, and the newspaper owned one of the radio stations and the TV station. A kid growing up in London, Ontario, today has hundreds of channels; the Internet has an incredible variety of information and choice that we couldn't even dream of back then.