There definitely will be more choice. It will be a different choice in terms of the viewing platforms. Clearly there's more choice with all the networks we have. I think there will be more choice of content to watch on those platforms, if we invest more in that content, which we plan to do. There could be all kinds of choice in terms of niche add-ons.
A very simple example is that now, if you're a Bell Mobility subscriber, you can vote for the three stars at the end of the game on your Bell mobile phone. It's a neat little add-on to our ownership position in the Montreal Canadiens. That adds choice. It's fun for a Montreal Canadiens fan. It's not going to tip the scales one way or another, but these are the kinds of things we can experiment with, and we can do even more of it.