My recommendations, in short.... In Canada right now we've got a problem, in that if you go under the Copyright Act, you can have statutory damages. Statutory damages, for those of you who don't know, are damages for which you do not need to prove your actual loss. This is very important in the fight against counterfeits, because the minute you get a counterfeiter, the first thing he's going to tell you is his $5 cheapo doesn't cause a serious loss because he's selling it so cheaply. That's not the issue; it's the aggregate of the problem that creates an issue. That's been recognized under the Copyright Act. The Trade-marks Act has no statutory damages, so you have to prove your actual loss under the Trade-marks Act.
Copyright is good for the life of the author, plus 50 years. Trademarks can potentially be eternal. So you have a lot of rights' owners who will rely on trademarks rather than copyright.
If you have one take-home message, that's the one I'm giving you. There are other points in my handout.