So why are they putting it in front of me? They're paying good money to that magazine to put that ad in front of somebody who really doesn't care to see it. Part of the opportunity online is to put relevant ads in front of people. This is what you're going to see, by the way.... I'm sure that you're all waiting with bated breath for the iPad to be released next month--
On March 30th, 2010. See this statement in context.