Okay.
In fact, we commissioned research on this topic from Canadian Media Research Inc. What I would say to you is that when Canadians are asked if they could only receive one channel, what would that channel be and what would they be watching, they say local news is their very top priority. Their second priority is national news. There may be a difference in what they mean by national. Their third priority is international news. After that, it's sports, Hollywood, and things like that. Canadians care about that local programming.
CBC at one point abandoned that role in its television work and it's gradually coming back to it. But I point out to you, and I'll say this briefly, that to do that well is expensive. There are 30 or 40 places in Canada that are like Peterborough and the Kawarthas. It costs more. You have to have cameras, staff, people, and amortize the cost over a small audience, rather than national programming, where you amortize it, in the English Canadian sense, over 26 million people. That is a very high priority.