Sure. I can take some of that.
If you'd like, I'll go back and provide just a little more clarity around what has already been offered from a funding perspective.
The Canadian Olympic Committee is 98% funded by the private sector. The wonderful support that comes from the federal government flows as core funding to the sport community and is evidenced probably most publicly in the contribution they make to support high-performance sport in the Own the Podium program.
With respect to the conversation and the question around the private sector, the place you start when you're looking for partners is around values, right? That's probably the early place to look for resonance in terms of what your message is, as the Canadian Olympic team: that the Canadian Olympic movement stands for a certain measure of values, of course. So it has been our effort, in the time that this team has been together, to align ourselves with partners that share the values, that see strength and opportunity, and that have resonance with the values we represent.
Again, this was a plan that was started long before any of us came together. If you go back to the seven or so years before Vancouver, many of those partners that were attached to the VANOC effort are renewed with us and committed to staying with us for the future. Values are where that conversation starts. Then you look for identifiable opportunities where the two brands together can have the opportunity for change, whether it be to drive bottom-line profitability for their partners or certainly for the country.