Sure. I would say two things. One is that these triple-A games cannot be made in small centres. There's just not the talent there, and we've talked about that.
However, in Ontario there are a lot of small companies, which could really be two or three people, and two or three talented people can be almost anywhere, so there is an opportunity for those people to create great content. These games are different from the retail box product, but you can play them on your phone. The studio that made the Puffin game was a larger studio, but it was probably made by a small team. That's one thing, and I think that is a benefit.
Also, if those smaller teams make a smaller product, they still need help to get the world to find out about it. That has been alluded to, that there needs to be more support for marketing. That small team can be based anywhere and make the best game in the world, but if nobody knows about it, it doesn't exist. I think there is a real opportunity to assist on the marketing side—we call it “discoverability” or having people find your game—because so much content is being created. The flip side of the low barrier to entry is that a lot of people can make that content.