I would only add that the work we do in the lines of the business is significant, and it has been for some time. Going back to early days, as I joined the COC, I met with Ian Troup and his team early on. My team has continued to work closely, both on the sports side, working closely with Bob O'Doherty and his team. Caroline and his team connected.
On the marketing side and communications, Marcel has already mentioned some of the involvement we've had in their broadcast strategy. It's not only at the most senior levels but in the lines of the business as well, committee work-, and as Marcel has mentioned, on the board.