If you go back to 2009, I proposed a platform to the Canadian Olympic Committee for the future, and it was very clear. I said we had to build a Canadian Olympic Committee that was going to become a natural leader, not a leader that just says, “Follow me”, but one that you want to follow. You do that by achieving goals, by delivering what you promised, and by having a team like the one I am leading, a fantastically talented team.
We started by bringing all the Canadians who were pretty much outside of the country back home and saying that we have a job to do together. We got them back from the Miami Dolphins, from Nike in New York City. We said, “Let's work together to make this organization an organization that's going to get the prestige, that's going to get the credibility of being able to lead a sports team in Canada, with partners like OTP and others.” We just started that, I would say, two and a half years ago. You could see the results right away. It's absolutely on purpose that we are very visible, that you see us working day and night. It's about making the athletes the core business. It's the same thing for coaches. You see them. Their story has to go 365 days a year. Professional sport is there. They take up the whole room. That's the end of it. We just decided that we were going to have our fair share. Those athletes deserve to be recognized, deserve to be supported, deserve to be loved, deserved to be appreciated for what they do for free for this country. There are no millions there for them. We just decided we are going to get it, we are going to do it, and after two and a half years we are right on the page. There is lots more to be done, though.