It's a really good question. I think a lot of our time was first spent on getting our own region really excited about the campaign and to reach out to a larger audience. Our focus was then on national media exposure so that we could reach the most people in Canada.
From my marketing and communication perspective, I know that in reaching an audience like Toronto, it's very important to utilize those channels. As for your point, reaching out to those channels is something that we should look at as we count down the 23 days. I thank you for that suggestion.