That's a great question. Thank you.
In my previous studio, I had the opportunity to work on mainstream products. We built racing games, and I built three major league baseball games. I did that, and it was a wonderful experience to learn the industry. It was profitable and interesting, but it wasn't my passion.
Most people I know in the video game industry do it because they really love it and they're building games they want to play. I remember sitting at a wonderful conference and listening to one of the leaders in the industry say that games are about fantasy. That's the wonderful thing about this industry: you get to play your fantasy. You can have the touchdown at the Super Bowl. You can defeat Hitler in World War II. You can do UFC and all this stuff. I was sitting there, and as often is the case, the only woman in the room, thinking, “That doesn't sound so interesting to me. Where's my fantasy?” The fact that we hadn't addressed that—bing—was my eureka moment: there's an opportunity here.
I'm driven in two ways. One, I think it's a very smart play in terms of the opportunity to build high-quality properties for this market, which is dramatically underserved and hungry for property. We're seeing the market grow despite the fact that there isn't very high-quality product being offered to them. As an entrepreneur it's very appealing to me in that regard.
Second, I'm a mother of a very talented young woman and two great sons. The boys have played games their whole lives, and my daughter has been bored to death. She's the math person in the room. She has this great head for math. She's in an accelerated program in math and sciences, yet, really, we just don't do what we could do to draw girls into programming.
We have a saying in our studio: “Program or be programmed; if you don't like what's out there, build something different.” We're really interested in that. We want to not only create high-quality property for girls to play, but to also draw girls into the industry. There's no good reason for us not to be here. There are a lot of terrific jobs.