I think there are different ways that Gamercamp can be a vessel for that. One of the main things is getting the games in front of the public. So many games are released that it can be quite difficult for people to get a chance to play all of them.
One thing we've seen that we've been trying to push is the more games that we can have people try, which is always the part they're most excited about, the more chance they'll buy it. Right now the main vehicles for people to learn about a game are word of mouth through their friends, and usually that comes back from traditional games media sites like IGN or Destructoid. Those tend to be primarily slanted toward American games because they're American sites. I think it can end up being problematic if we don't get enough Canadian games seen that way.
We also try to work hard to help the industry by being a space where people can come together and share their ideas. Certainly some informal mentoring and some cross-pollination of ideas happen. We always have some university academic speakers come in, and we have industry people come, and people who are doing grassroots things. I think having those people all in one space is really important, because they can share their ideas with one another. That's really important in helping the industry grow. Everyone knows each other, so they can help each other out.
One of the games I mentioned, Sound Shapes, had almost every major studio in Toronto helping out together on that game to get it to completion. I don't know in how many industries you'd have other companies essentially come on board and collaborate so that this game could be out, period. They're not competitive. I think that's a pretty good example of how everyone is working together for the greater benefit of the broader industry.