When I coached a national team, we were in Ottawa at the time. I moved the team to Toronto. I went out to the corporate world. Before you knew it, we had Imperial Life Assurance Company giving us $50,000 cash a year, plus office space, secretarial help, computers—everything. We ended up getting a group of business people. We had a gentleman who was selling condos, and our athletes would stay in condos for free. There are ways to get it done, but you have to think outside the box a little bit. All of a sudden, we were generating close to $400,000 to $500,000 more a year for those elite athletes, so we didn't have to take from the grassroots at a lower level.
There are ways to do it. I think the reason we always struggle is that we just get into a rut of what we have always done. But what can we do just a little differently?
Often things don't get done, and then people come to you, the government, and say they need more money. That's the thing I hate the most. I hate coming with my hand out for more money; I really do. I want people to be partners and to participate, but I want to come up with the ideas to make it work.
When I went to all these businesses in the Toronto area for money, I never asked for a cent. I just told them what I wanted to do, why I wanted to do it, and how I wanted to build it, and they wanted to become involved.
So there are ways.