I'd certainly support John Bales' comments about the incentives. I would suggest looking also at alternate ways to address a coach's development and professional development needs. E-learning is one example, but I think we should seriously look at fast-tracking coaches and mentoring coaches along.
There has also been some pilot work on helping athletes transition from sport to coaching. What better group of people to select coaches from and to train than the group who have worked throughout their lives to become adept at their sport?
These are new ways. One thing we're finding out is that training coaches in a classical way is something, but those coaches are extremely busy, as my colleagues have mentioned; it's very tough to get them into a classroom. So more and more training has to be very specific to their needs. This is where we have to adapt, I think.