Yes, I would believe so. TD is a brand-new client to us. They came in as a partner of MusiCounts. Actually, it was interesting. What TD did is they put out a call to the industry and to advertising agencies saying they wanted to be the bank of music. It's one of their main platforms right now. As Royal Bank has the Olympics and Scotiabank has hockey, TD has focused on music.
They came to us, and surprisingly actually, it was a sports advertising agency called XMC which took MusiCount's PSA and played it at their board meeting, and it quite moved them, and all they said was, if you want to support music, doesn't it begin here, with music education? So XMC won the right to be their advertising agency and came to us and worked out a deal with us, and it became a larger piece with the Junos and CARAS.
The banks and financial institutions have become for us now a very important funder as we've watched the record industry income for us decline, as well as the broadcast industry. Bell Media and Astral Media have been two of our biggest supporters. Now that they've merged into one, they are still one of our key supporters, but overall their dollars have shrunk. So out of that we found a definite need to try to find other funding.
When it comes to partnerships of government with private, there has been no funding directly to MusiCounts from any government level at all yet, but this is something we need to explore. We're also in a very critical stage of our charity and fundraising. We found that again some of those key revenue streams from the music industry are starting to dry up, so we have to go out and look for other partners. If there's opportunity to do that and if music ParticipAction could be a program, we'd be thrilled.