If we run a good orchard, it's all of these pieces. You cannot ignore the fact that we need to polish apples and prepare them for the international marketplace, but there's no doubt there are many seeds created by educators and by schools and young people, and these seeds need to be watered, and these saplings need to be taken care of.
So I do not believe that Heritage needs to have a focus on any one part. We truly believe in the entirety of the ecosystem and the supply line, and we know this supply line is being choked off. It's being choked off by the needs that are being created by the changes in the marketplace. It's been a tough decade. Therefore there are needs there. However, Heritage needs to be aware of the neglect of this marketplace.
This marketplace will take care of connecting with Canadians. They're on Twitter. We're talking about how many millions of Twitter followers? There are multi-millions of Twitter followers of these Canadian artists. The average is 860 per each one of these enterprises, multiplied by 19,000. They will take care of reaching the communities. They will take care of singing the right songs, of going to the right shows, of connecting with Canadians. Heritage doesn't really necessarily have to focus on how we should connect. They will connect. They will find their way on YouTube. They will find their way.