That's one way, but the other way is to rebuild the marketplace.
The access model, as I said before, is here. Streaming services are the way that people are going to consume music in the future.
You had Deezer here, I believe. These are fantastic services that give you access to millions of titles. The market wasn't ready for them in 2002-03. It's ready for them now. They cost $9.99 or $4.99; there are a variety of prices. We have to start driving people to those services.
Google Play is a wonderful service. The problem is, when you search for music on Google, you get illegal results, and people go to what is free.
Part of a strategy is finding ways to encourage people to migrate to these incredibly good legal services, which include social media components, a huge number of titles, high-quality sound. It's great. Build back the marketplace.