What we're trying to suggest is that digital innovation has to be at the heart of all things music now, whether it's an artist's career or it's a music company, or even touring.
As policy-makers, as funders of the process, we're suggesting that you need to be thinking about that. When somebody is coming to you and saying they would like access to some funding, one of the principal questions has to be whether digital innovation is at the heart of what they do.