That's an excellent question. On November 27, we will issue an announcement on the first Paralympic consortium. That consortium will bring together various media outlets that will be covering the games.
We should not forget that media coverage carries costs. We from the Canadian Paralympic Committee have ensured the support of four sponsors to fund this new strategy. Our partners are listening. They are ready not only to contribute financially, but also—through their internal and external marketing campaigns—to promote the Paralympic program and give it more publicity.