Between the Olympic Games and Paralympic Games, the Paralympic Committee is launching its Paralympic Schools Week. We'll be reaching out to over 75,000 schools, schoolchildren, and teachers, and we'll be using our summer athletes to promote the Paralympic movement. This will be key for us in increasing the awareness for the Paralympic Games, but also in making sure that young kids are exposed to these individuals and their stories.
On November 19th, 2013. See this statement in context.