Some distributors are currently recognized by Telefilm Canada. They are different from me because I am a non-traditional film distributor. I am the distributor, and I operate like a studio. Therefore, I cover all the expenses related to printing and advertising. Other distributors can spend money, but since they are recognized by Telefilm, they recoup their expenses.
Being able to receive this kind of funding would help my company. At the time of deployment, that money would be used to cover printing and advertising expenses. It may be an incentive, especially in Canada, to be able to recover a little of the money spent on marketing, as some companies do.
I don't want to seem like the voice that's going against all the others, but for me, making the movie is one thing, but unless you can market it, that's the real challenge. For me the focus has always been, how do we get
more money for our innovative printing and advertising activities.