I think to a certain degree that's true. Again, I'll be a little bit of a dissenting voice and say that the packaging's comparable model is not as accurate as it used to be. You can look at recent articles in Forbes and stuff, and even for the current generation, when they come up, they don't recognize.... It's arguable whether Johnny Depp could open a movie anymore. I would say that in fact if you look at his movies of late, he can't open a movie anymore.
There are recognizable international stars. When you look at a place like China, they recently beat North America, for the first time ever, in their box office...absolutely. There are stars who increasingly will be that. But in my terms of looking at the business, and the bifurcated nature of the business, I would bank on YouTube stars before I'd bank on the long tale of what my IP was going to be. That's kind of what we've started to do.
I look at protecting the downside. I focus on genre pictures and launching new careers. My thing is that I'm never going to make a big picture. But if I could make a pipeline of low-budget, high-quality, high-performing content with a built-in audience—if I could make it like Jason Blum of Blumhouse, where I'm making a $3-million horror movie that makes $72 million its opening weekend, with a 2,600% ROI—that's a business I'd want to be in.