That's a great question and on the next panel I really encourage you to ask Naveen that question because he's right in the midst of it.
I don't want people to take this the wrong way, but my company doesn't make Canadian movies for an international audience. We make international movies that just happen to be made by Canadians. We've already proven that there are WolfCop fans in all kinds of places around the world, so for me, when my audience goes on Facebook they're having a global water cooler conversation.
We have a movie that was probably one of the most heavily pirated Canadian movies last year. It was because the U.K. released it four months ago and then Germany released it. Tomorrow, finally, the U.S. is releasing it. In that time there was a conversation going on and you couldn't go to iTunes Canada or to Netflix Canada, so where did you go? You went to BitTorrent. Thankfully for the movies we make, we love piracy because it sets up our sequel really nicely because they're the mountain....