Again, I'm going to put my disruptive entrepreneur hat on here. We're in an exponential rate of change. The current speed of business, regardless of how you look at it, is too slow. You need to start deploying smaller bits of capital faster, experimenting more with it, and looking for measurable results. That's all my business, as well as making great content.
We can all pat ourselves on the back. We all make great content, but I believe that what we're terrible at is really building and understanding the audience in a meaningful way such that we can.... Again, this year's for learning, and next year's for earning, so that we're constantly moving forward as a nation to.... For example, there's WolfCop. I'm going to go back to it. As goofy as that title may sound, 90% of the people who worked on that picture were from Saskatchewan, a place with no tax credits at the time, and before we even financed the picture, they had fan art coming out of South Africa. They had blogs being written in Japan. Sixty per cent of their audience was international. They had done 160 million impressions, with 16 million unique people around the world, and with earned media worth almost $30 million without ever spending a dime. That, to me, is measurable KPI.
One of the things I always look at is that everybody is always asking for more money, and my big thing is that if we're going to put in more money, can we at least put it towards experimentation? Putting it into something like the government recently did with the accelerator program in Canada, where they took a five-year...where they deployed some capital to let it go to work to create more entrepreneurs, the people who are sustainable and who not only know how to make great content but also know how to market that content. More importantly in this world, in a world where there have never been more people so intimately connected, on such a massive scale, they know how to market themselves in this world.
I guess that's going on a little long, but I could go on. I'll leave it there.