Of course, marketing is a key thing and we are working on new ways to market our offer. Actually, we're up to 3,500 films and we keep adding new stuff.
Our business model is quite different. Our site is free and Netflix is, of course, a subscription base.
The brand of the NFB is key to that. It's something recognizable to Canadians. If we can get them to watch our films it will just.... Well, it's been working, but we want to do more.
We have an educational portal called Campus. We are across the country in each school. That's also a way to build that audience for the future, having our films seen in the classroom through that online screening room.