It is amazing that we had the government's support to move the NFB downtown. We have been working on the project for a number of years. This move makes it possible to establish the NFB among creators, in the heart of the Quartier des spectacles. It's not only a question of the relationship with the public and the hundreds of thousands of people who come there everyday during major festivals, but it is also a question of being surrounded by an entire ecosystem of creators. A synergy will develop. Canada will be showcased internationally and so will the creators from all over the country with whom we work and who come to Montreal on a regular basis to work with us.
On March 23rd, 2015. See this statement in context.