Yes, the fundamental you really want to focus on is the idea of sales and inward investment. Sales, that's the promotion of Canadian producers or distributors to the international markets, including money perhaps through existing funds to promote the activities when we're over there, so we're promoting brand Canada in that form of content.
The second one, which I think is more complicated and needs a little thought, is how we can bring more money into the country to do more work here. We do very well, by the way, obviously. We bring in over a billion dollars a year from Hollywood with very little outflow, but that would be the second part, and I think probably writing it up would be more efficient.