Yes, or refocusing; certainly the job of the consulate in Los Angeles right now is huge. They cover the whole southwestern United States. Their priority out of Los Angeles is tech and biotech. So more focus there....
We had great support at the Berlin film festival from the consulate in Berlin. In fact, they helped us this year when we took a trade delegation of emerging film producers to Berlin. It's really critical to have that presence on the ground of people who are well versed in the industry.
You know, I always like to think of entertainment and information technologies and the content that's produced as really the currency in the information age. It is not only of cultural significance, but it is also of economic value both in terms of jobs in the country and in terms of exports.