I will choose my words very carefully, because it's a very loaded question, one which I appreciate the opportunity to speak to.
You're quite right that the world is changing. I think the CRTC's decision and the government's direction to look at making things more on demand, more à la carte, more consumer focused, ensuring that your audiences are engaged and happy with the product you're producing, is the right way to go. Even though it is challenging, through that challenge I think we'll be better able to compete in what's becoming increasingly a global market. No problem there—