It's been really interesting.
We had generally thought it was a typical millennial audience, but it actually ranges from 24 years to 60 years. There is a very active community of people who are in their mid-thirties to forties who are also participants in Storyhive. They may work at a VFX shop during the day, but have that passion project, that short film, that they've always wanted to make. They're participating in it as well. They haven't necessarily created their own intellectual property through the work they do in their day jobs, but they're participating in this as well.
It does skew a little bit younger, but not as young as we anticipated that it would. It's become quite an interesting place. I would say that 34 years is probably the average age of participants.