I'd like to address both in 30 seconds.
I don't view any issues with women. Women are roaring in Canada. They're winning the majority of medals at World Cups, world championships, and the Olympic Games. Men should be picking up their socks.
As to physical literacy, we view sport as a pyramid and we're talking today about the apex, the very top of the pyramid. One of the reasons why all of us are concerned is that sport participation rates are dropping dramatically in this country. Due to diabetes, obesity, screen times, and lack of physical education in schools, which is not an element under federal jurisdiction, we face a very skinny future a short 15 years down the road if we do not champion the cause of physical literacy through public-private partnerships.
We've gotten into it strictly out of necessity. It's so far away from being at the very top, but after Vancouver, it was clear to us that if someone doesn't try to activate corporate Canada in the area of physical literacy, we face a terrible human, financial, and social cost a generation down the road.