I think that anybody who wishes to get involved with sport, which is part of health, or the environment or even education—three great needs—needs to be cognizant that this has to be a bit of a cocktail, which can be one part commercial and one part community service. I think if one enters the realm of providing a sponsorship agreement, as corporate Canada might to biathlon or to snowboard, to do so strictly for commercial reasons, it would be difficult to get a return on investment.
I think we all have a profound obligation to contribute to community, and this is what drives the members of B2ten to put up substantial amounts of money to help Canada succeed.