If you look at page 7 of my document, I will explain all our business work. My business works that when you produce a paper you need to have half of the pages that are ad dollars and half of the pages content. That's how it works because you solely live on ad dollars.
If you send your people selling into the community and the community says we will support you with 16 pages of ads, then you produce 16 pages of content and you produce a 32-page paper. Then you can do a lot of investigation because you have 16 pages of space.
If your people go into the community and the community supports you with eight pages of advertising, I guess you're producing eight pages of content, and then people start to phone us and make comments like Monsieur Olivier, I'm paying my tax, why are you not covering this, why are you not covering my press conference? I can't. I only have eight pages and I have to feed the websites on top of it and I only have three journalists. So we do less.