The flyers, in a sense, support the distribution of all these local papers that incur a lot less cost because they are distributed with the flyers. Actually, since 2009 a lot of people have been predicting, like you, the disappearance of printed flyers. We just ran a study lately that shows they are still very popular. Only 9% of Canadians look at the deals only digitally—39% of Canadians look just on paper—which means that 91% look at the paper through digital.
I won't talk a lot about that. I think we still have a lot of years with the printed flyer, but eventually, yes, something will happen. When that happens, if that happens, it's going to create more pressure on community papers because right now they're piggybacking on the 20 or 25 retailers that are paying for the distribution network, and they jumped on that. If these guys disappear, it's going to create more pressure on the community paper business model.