In addition, I would say that the traditional business model is becoming less and less effective for the media. We could be talking about television or radio, but the situation is worse for print media, which are clearly struggling with that shift toward new platforms. On the one hand, traditional advertising revenues are decreasing, and on the other hand, companies have to develop digital platforms, and that requires investments. There is also advertising on digital platforms, but it is less profitable than advertising in traditional media.
We believe that considerable financial assistance will have to be provided by various levels of government over a number of years. That assistance could come in the form of payroll tax credits or significant funding dedicated to that digital transition.