We don't have anything on hand right now that speaks to the economic impact, but we know that there are many models. Most of them are led by boards of trade and those kinds of things. We know, however, that from an economic point of view, whether for tourism development and/or local economic development, there are up-to-date numbers available.
We think there's an opportunity to establish other key performance indicators around the impact of cultural development both on the economic side, in terms of growth potential such as we're speaking to today, and in the way that actually can contribute to GDP at the local level and beyond. We are talking about the international now more than ever—being rooted very locally but with international potential—for our creative businesses.
We also think, and I'll pass the floor to my colleague around this, because he works a lot in the field of social impact, there are no measures right now for many of the things we're talking about, in terms of social impact. There has been a debate going on for 25 years in the cultural sector around whether we should or shouldn't develop some. Obviously, in fact, culture—cultural participation, cultural engagement, the impact it has on communities—has very soft-impact sorts of measures.
How do we actually capture that in a way that it doesn't confine the opportunity for art and creativity obviously and necessarily transcend, if you will—what's the word I'm looking for?—numeric coding.