That's an excellent question. Really, it's not a comparative market. All Canadian TV subscribers receive over-the-air American services in their packages, whereas in the U.S., it's limited to approximately 40 to 45 designated market areas, so only an estimated 500,000 to a million U.S. TV customers receive Canadian services. Generally, it's one or two services. Most often, it's actually the CBC.
In the case of commercial Canadian stations, there aren't reciprocal rules. For example, the Super Bowl might have to have Canadian commercials in Canada, but the retransmission of the Super Bowl by the Canadian network back into the U.S. has Canadian commercials. The copyright remuneration for these stations in the U.S. is actually growing, whereas in Canada, it's going the other way.
The idea would be to take the retransmission consent model, supplementing a fair and equitable copyright regime, and make that available for Canadian broadcasters so that they could receive new commercial revenues as well.