From my perspective, it's more the understanding of what the actual impact is of the work that corporations do on what the primary market economy looks like. We acquire work, and we support artists that way, but there isn't really a broad understanding—at least in any research I've found—that can give a corporation a sense of what that impact looks like.
I would definitely make the recommendation that there be time and effort spent in understanding what that Canadian market looks like broadly, so that we can track and understand impact.