Often, people see a great deal of snow before finding us, and it's easy to get lost in a snowstorm.
Discoverability is really very important. I believe that APTN is one of Vidétron's first 10 to 15 channels. We're grouped with other channels in Rogers' skinny basic package. This helps a great deal with our discoverability. However, other distributors relegate us to the 300-level channels, and the skinny basic television package includes channels 1 to 50. Sometimes, no one can find us.
This greatly affects our revenues. Unfortunately, Numeris doesn't measure APTN's audience. Instead, it measures a Canadian audience in which our audience may or may not be included. Often, when Numeris has trouble forming a group to collect certain audience data, as was the case last spring in the west, it simply doesn't measure the data. In these situations, no data on APTN is available, which could theoretically indicate that no one was watching us. Yet this is far from the case.
The negative consequences are undeniable. For the sake of our companies and our national or cultural sovereignty, it may be necessary to ensure that all our creations are sufficiently promoted so that the audience can discover them more quickly and easily. This would result in much higher royalties for all the artists and people who contribute to content creation.