Thank you for your question, Mr. Breton.
Once again, you're entirely right to say the strategy is very important. I gave a talk on it in Vancouver. It's really a vibrant city that relies to a large degree on the cultural sector, as do many other major cities and regions in all the Canadian provinces.
This strategy will help us move off the beaten path and away from the Canadian market. We have an extraordinary market, which is very much interested in culture and wants to consume culture, but we need to go beyond Canada's traditional markets. This program supports our artists, creators and presenters in their efforts, for example, to encourage artists and creators from elsewhere to come and appear here in Canada. It provides funding.
It also promotes commercial missions. Last year, Minister Joly led a very successful mission to China. I think the contracts we signed directly in the cultural industry are worth approximately $125 million. We're preparing for a new mission in February in which several officials will travel to Argentina, Mexico and Colombia.
This is all extremely important. This strategy helps our artists, our creators and our cultural stakeholders go beyond our borders.