Not even businesses are coming together, not to mention that it's individuals who are trying to make their presence felt.
We are in a kind of catch-22 situation. Our advertisers in the newspapers are ethnic business people. They want to see their advertisement printed somewhere, because it gets.... You have to see that, and our audience, our readership, is that, but at the same time, there is another pull, which is digitalization. We have to be aware of that fact as well.
On the social media from the community, we call them Facebook media. They have set up their.... They tend to be media groups; they are not, but they say things that we cannot even afford to think of. That creates greater competition. You can say anything on social media and then you are done with it, but for us it becomes a greater challenge in how to position ourselves.
We are struggling on the one side with revenue streams that are based, as Mr. Grewal said, on ethnic business people's stores. They don't understand the compulsions or the difficulties we are facing, and at the same time, the social media digitalization is giving us a huge challenge.