Mr. Yuri Bilinsky at the Canadian Heritage Committee

I would imagine so. We have probably a greater disconnect from the national advertising market than the Punjabi media. I would encourage the national advertisers to look more closely at ethnic markets such as the Ukrainian one, because there is some untapped potential. I think there is a big opportunity in terms of advertising and coverage in the ethnic community media, because the mainstream market is so competitive and ethnic community issues are covered much less. They're—