I think the first thing to say is that the merger of the Sun and Citizen newsrooms was not envisioned at the time we entered the agreement to purchase Sun Media, but became a reality of the business as we saw the decline of advertising dollars.
When we merged those two newsrooms, we stuck to our core belief of providing great local content. That's had some significant benefit, particularly on the Sun side, where the newsroom of the merged Citizen and Sun is a much larger newsroom than the Sun standing on its own. Therefore, it's had some benefit in terms of local content creation.
There have been, and there is, similarity in the content of those papers. We've charged those editors with the responsibility of trying to define differentiation by the brand values of a tabloid versus a broadsheet. The tabloid would focus more on crime, courts, and sports, and the broadsheet would look more at a deeper civic file, a richer national file, and a richer international file. It differentiates significantly on the use of columnists. Their columnists' voices maintain distinction, their editorial voices maintain distinction, and we separate the two that way.
We think the audience duplication in the Ottawa area is less than 15%, so when those stories do appear in both publications, it's not a significant duplicated audience.