I'm going to talk about content. Local content is still king.
Mr. Nott, when I was at Bell in Saskatoon, when we lost one point in the local news from six o'clock to seven o'clock, it cost us $1 million in advertising revenue. They didn't talk about that. So when you start cutting personnel and cutting people and all of a sudden you see your rating slip by three points, that's $3 million you lose.
Content in newspapers—can you talk about that? It's still the most important thing. If I'm going to buy one of your newspapers, I want to see content. I know that ads make up 50% or 60% of each page and there's 40% content. Can you talk about that? The newspapers have gone from 40 pages to 32.