But also there's the gross majority. We're talking about the over 60%, 70% of tickets that don't go on sale. What we're trying to do is help those attractions get found. Those prices may not be as high as the Taylor Swifts of the world, The Who, Elton John, but there's great talent out there. Really, the balance is to collectively—industry with technology, government with legislation, the whole ecosystem of the stakeholders in the industry—accrue to generating great opportunities for talent, for the talent to be delivered to Canadians in Canada, to pay taxes in Canada, and to continue to feed on itself.
On May 14th, 2019. See this statement in context.