That's a very fantastic question, in that the provinces have acted on ticketing legislation in large measure as an outcropping of the Tragically Hip tour in 2016, where it was very obvious that there was more demand than supply. From there, it opened a dialogue across the country on what we can do about this, because it is a global issue. In part, we talk about the productivity of bot legislation. The taxpayers don't expect governments to go and find the cheaters who are out there in foreign countries, but to have that level of language in the legislation allows us, as industry, to combat it and to at least cancel, for example, if they do infiltrate the system.
As for what we can do in sync at the federal level, in the United States, for example, there is the federal BOTS Act. We could maybe become more consistent across the country with some of this language, so that it goes at a more macro scale as opposed to trying to combat a global issue on a regional scale. Bots would be an example.
The speculative posting is another real problem for consumers. By that, as I think we mentioned earlier in the conversation, we mean looking for a ticket that doesn't exist. We do see a lot of that. Even as the primary ticket company, we may get asked a question by a consumer about why a ticket is available on this site and is not available on ours or is not on sale yet. It's because that ticket doesn't exist. The language around speculative postings is very valuable.
There's another interesting thing to think about from a heritage perspective. I reflect on how in Ontario there was a temporary portion of time before the tax was harmonized when there was an element of an exemption on the amusement tax if you had Canadian content opening for a major attraction. That's an interesting thing for us to maybe consider elaborating on. What could Heritage Canada do? What could it benefit? How do we continue to build out Canadian content?
We can think about it in the opposite sense in terms of provincial legislation if done wrong. Arguably, we would have a different position than Vivid does on the most recent regulations in Ontario, in that it looks like the unintended consequences of some of these new regulations actually enhance the cheaters market and are not pro-consumer. The idea is that if you put too much restriction on a free market, a global market, then touring attractions may just choose not to come to Canada. We've come at it more on keeping it open. Let the best technology and the best attraction attract the most consumers.
We think about it that way, but if you flip it around, the negative consequence of less touring traffic is less opportunity for Canadians, and maybe we can enhance that by saying that we'll put some Canadian content in front of the American attractions or the international attractions that are coming.