The Saturday paper edition, which we kept, accounts for 8% of our revenue. Today, the digital platform accounts for 88% of our revenue. We are the first media outlet in the world to achieve this result.
I am going to give you some information without naming any companies, because I do not want to talk about our competitors or other Canadian players. I have a table in front of me, which we could put up on the screen. This table shows the revenue of La Presse since 2011. Daily newspaper A is the largest newspaper group in Canada, and daily newspaper B is ranked second. These are public companies. Consequently, the figures I am giving you are not confidential, except for those of La Presse.
We launched our digital strategy in 2010. At the time, the three players mentioned had total advertising revenues of $100 million. In 2015, La Presse was able to retain $73 million in advertising revenue. Player A, the largest in Canada, had $50 million, and player B was able to retain $41 million. Those amounts are for the year. That means that we were able to keep $32 million more in annual revenue than our competitors.
We are very satisfied with this performance. This year, we are starting to make gains over the previous year. I believe it is the first time. In my opinion, even as traditional media our performance was better than the other television and radio media in the Montreal market in the previous year.