Last week, we unveiled our strategic plan for the next three years. One of the realization we have come to is that the CBC/Radio-Canada programming is very good for young children—those between the ages of three and five—but that we have given up on the rest of youth programming.
So we have made a commitment to provide, as of next year, programming targeting children aged three to five, six to eight, nine to 12, and 13 to 17. We cannot establish connections with an audience of young children and then forget about them for 15 years, while hoping to attract them once again after that.